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SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. fortunatos.io Google My Business is the fastest-growing reviews site and offers the added bonus of better local rankings for high scoring businesses. There are countless other channels you can use too, including Facebook, Feefo and Trustpilot to name but a few